The Goal

The client wanted to increase visibility, reach more customers outside of the local area, and grow Instagram presence.

What Happened

From March to June, Cruel Donuts experienced steady and compounding Instagram growth driven by improved content efficiency and audience alignment.

While posting frequency decreased by 13%, impressions increased by over 60%, and average daily reach grew by 25%, demonstrating stronger performance per post.

The account gained over 26% in followers, with growth fueled by highly localized reach (95% U.S.-based, concentrated in the Bay Area) and consistent engagement across product-focused content.

This shift highlights the transition from volume-based posting to a more strategic, performance-driven content approach.