socials for hospitality businesses.
fill your tables & build your community while you focus on running your business.

hey, i’m shanny!

I help food & beverage businesses in the San Francisco Bay Area become the place to be, both online and in real life.

From strategy to content to ads, I’ve helped restaurants and cafes go from empty tables to waitlists, all while building a loyal following that raves about them online. So what are you waiting for???

A smiling woman with wavy brown hair, wearing a white blazer and a beige top, standing outdoors with blurred green and yellow foliage in the background.

it's time to get social!

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it's time to get social! 〰️

what we do

ShannySocial is a social media marketing collective specializing in helping Bay Area small businesses in the food and beverage industry.

As a food loving marketer, I design social media strategies from both the consumer and marketer perspectives. I pride myself on delivering quality work and I can’t wait to help your business grow through the power of social media.

  • A person's hand holding a smartphone displaying an Instagram profile with various photos of home decor and accessories.

    social media

    Whether it’s just a strategy or all fingers on deck, we’ll get your brand socials consistent, engaged, and impossible to ignore.

  • Close-up of a silver laptop keyboard and part of the screen on a white surface with soft shadows.

    meta ads

    Deliciously targeted ads that put your business in front of the right people and get them through your doors!

  • Interior of a modern, minimalist coffee shop with wooden furniture, white walls, black chairs, and plants, with staff behind the counter.

    content

    Content made from the perspective of your business. From photo shoots to event coverage, we’ve got you covered with visuals you can use across social media.

  • A woman in a white blazer working on a silver laptop at a wooden table in a modern indoor setting.

    ugc

    Authentic, lifestyle-type content created from the perspective of your customer. Perfect for ads and organic posts that feel relatable, trustworthy, and conversion-driven.

who we serve

We currently serve the Bay Area food scene. To name a few:

  • Restaurants, cafes, and coffee shops

  • Dessert spots and bakeries

  • Breweries, bars, and wineries

  • Caterers, event vendors, and pop-up events

  • DTC food & beverage brands

Basically, if it’s edible, drinkable, or brings people together…we’ve got you!

Okay, let’s get real.

After being a one-woman team for so long, I know firsthand how much damn work goes into your business, and social media almost always ends up at the bottom of the barrel (RIP).

But here’s the thing…Social media is an extension of your website. It’s like the person you’re about to go on a date with and need to stalk before meeting up. Even if you do have a website (and you should, because they go hand in hand!), we live in an era where people look at socials first.

So if you aren’t showing up, I hate to break it to you but…you’re missing out on a TON of eyes, clicks, and customers.

Annnnd that’s where ShannySocial comes in. You get personalized attention and someone who works closely with your brand, with none of the agency pricing (UM, YAY). I create sustainable strategies that keep your socials consistent, flexible, and efficient for the long haul.

Aside from a few approvals from you, you stay focused on your business, and we’ll make sure the right people keep seeing, craving, and eating.

Stack of six assorted bagels with various cream cheeses and toppings on a white plate against a white background.

why shannysocial?

need an audit?

need an audit?

A woman smiling while looking at her laptop in a modern office space.

instagram audit

Perfect for business owners who know their Instagram isn't working but don't know why. You'll receive a detailed review with feedback and specific improvements to optimize your page and start attracting foodies near and far, without the commitment or cost of ongoing social media management.

client love letters

William R. | CEO & Co-Founder
Social Media, Photography, and Branding

“Working with Shannon on the social media and marketing/branding aspect of our business has been a great experience. She understands our brand’s goals and aesthetic. She has been integral in the branding of our company. She has a wide skillset yet is still always learning. Shannon can do everything that we’ve wanted and more and has truly been valuable asset to our team. When it comes to aesthetics, social media, marketing, branding and all the aspects that come with leveraging an online presence to grow your brand, to simply put it, Shannon just ‘gets it.’“

A young man with short dark hair and a beard, smiling outdoors with trees and parked cars in the background.

Stacey W. | Multi-Business Owner
Social Media Consulting

“Shanny is an absolute pleasure to work with! From the moment she arrives, she is prepared, friendly, and has this can-do, can figure it out attitude, and she seems so passionate about what she does. It was an absolute pleasure to work with her. My favorite part of working with her was her organization, her making tasks relatable and bite size and her authenticity, as she wants to help people win in their businesses! I love that, and you can feel that come across! Shanny helped make things bite-sized, confirmed what we are doing, and gave us a plan of action and steps to take to continue to excel in our business. Her time with us was so valuable, and we would definitely recommend her!”

A woman with curly hair and full lips wearing a white off-shoulder top.

Jeremy H. | Owner & Fitness Coach
Social Media, Content Creation, and Photography

“Working with Shannon as my social media manager for my fitness coaching business was great! Shannon completely revamped my overall instagram page and made it look aesthetic and professional. She created unique and creative content, she developed a deep understanding of my audience through doing extensive research, and she educated me on best practices for social media. Overall Shannon was organized with her content strategy and very professional and enjoyable to work with. I would highly recommend her if you are looking to elevate the online presence of your business.“

A smiling man with a beard wearing a black long-sleeve athletic shirt with a white logo, standing outdoors during sunset with trees in the background.

Megha Tandel
Photography

“I had the absolute pleasure of working with Shannon for my engagement photos, and I couldn't be more thrilled with the results! Despite the rain on the day of our shoot, Shannon made us feel completely at ease. My husband and I were both nervous about the weather and how it would affect the shoot, but Shannon’s calm and professional presence immediately put us at ease. She handled the rain like a pro and even used it to our advantage, capturing beautiful, intimate moments that we never could have imagined. We’ve worked with Shannon for multiple sessions, including our civil wedding day and holiday photos, and each time she exceeded our expectations. Her ability to capture special moments with such talent and creativity truly shines through in the photos. We are so grateful for the memories Shannon helped create and highly recommend her to anyone looking for stunning, high-quality photography!”

Close-up of a woman's hand with an engagement ring, showing two women in the background blurring out, one with long dark hair and the other with shorter hair, outdoors with a nature background.

still on the fence?

Don’t worry! I know bringing someone onto your team (especially for the first time) is a big step and nerve-racking AF.

Book a call with me and we can chat about whatever you’re curious about! No salesy chat, promise.

A colander filled with sliced oranges, lemons, and strawberries, set on a pink satin fabric.

it's time to get social!

it's time to get social!

A table setting with two main dishes, a basket of bread, two glasses of aperitif, and water. The dishes include a salad with cherry tomatoes, mozzarella, and basil, and a plate of seafood with croquettes, olives, and tomato sauce.
A glass of matcha latte with ice cubes, a bowl of green matcha powder, and a bowl with a bamboo whisk inside a black bowl for preparing matcha tea.
Stack of four oatmeal pancakes topped with whipped cream and sliced strawberries on a white plate with a pink cloth background.